Is the model in this photo real or AI-generated?
Fashion brands and online shops increasingly show AI-generated models or digital twins of real ones. Upload the photo to see a 0–100 score for signs of AI generation in the person.
3 free scans, no sign-up. For users aged 18 and older only. By scanning you confirm that you are 18 or older and agree to the Terms and Privacy Policy.
Best photos for analysis
Scores are statistical descriptions by AI and do not definitively determine whether an image was edited or generated.
What the score looks at
Skin and hair
Generated models often have very even skin, and hair that blends into the background at the edges.
Hands and accessories
Fingers, jewellery and straps can merge or repeat in generated images.
Clothing on the body
Fabric that doesn't follow the body's shape, or folds that don't match the pose, can point to a generated or composited image.
Overall impression
A vision model rates whether the image reads as a photographed person or a rendered one.
Other things to check
- Look for an AI or digital-model disclosure in the caption, product page or ad label.
- See whether the same model appears in other shoots and whether a model or agency is credited.
- Zoom in on hands, ears and hairlines, where image generators still slip.
- Compare several product images. A generated model's face can drift slightly between shots.
What the score can't tell you
- Product photos of real models are often heavily retouched, which can lower the score.
- Digital twins are built from photos of real people and can look very natural.
- The score is about the person in the photo, not the product or the background.
Questions
Is it wrong for a brand to use an AI model?
Not necessarily, and many brands disclose it. The score helps you understand what you are looking at. It is not a judgement of the brand.
Can it tell which AI tool was used?
No. If the file's embedded metadata carries an AI-generation marker, such as a C2PA Content Credential, Maat Scan shows a note saying so, but the score itself does not name a tool.
Does it work on product photos without a model?
No. Maat Scan only scores photos of people. If no person is detected, the attempt does not count against your scans.
Further reading
Other photo checks
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